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The multi-family rental industry represents nearly a third of the US population but has never had access to a loyalty and rewards platform until now. INCENTCO pioneered this industry and launched ResidentGifts,  the first loyalty and reward program for the apartment industry in 2009 which has increasingly expanded to include both residents and employees. INCENTCO incentive platforms are being used to eliminate rent concessions, increase lease renewals and resident referrals while saving money for owner/managers.