As a Co-Founder and Chief Executive Officer of INCENTCO, Greg Smith provides strategic direction and oversight to the Incentco operation in the areas of strategic planning, finance, accounting, capital funding, legal, human resources, operations, sales management, technology services, as well as investor communications and distributions. Mr. Smith, with over 35 years of broad business experience, especially in multiple facets of the Real Estate industry, brings with him a diverse track record of accomplishments and experience to the Incentco organization.
Prior to joining INCENTCO in 2009, Mr. Smith was an Executive Vice President of Equity Residential (NYSE:EQR). His 14 year career at EQR included key positions on the Executive and Investment
Committees, EVP and President of EQR’s Central Division, EVP of Asset Management, as well as EVP of Portfolio Management. He played a significant role in the growth of the company, as it peaked to over 220,000 apartments during his tenure.
Mr. Smith’s extensive senior level career in the Real Estate industry includes positions at Strategic Realty Advisors Inc., (a real estate and advisory company) as Senior Vice President, and VMS Realty Partners, a sponsor of public and private real estate limited partnerships. Mr. Smith also founded and operated Lombard Properties, a private real estate investment and development company based in Dallas, Texas.
As Co-Founder and Chief Marketing Officer of INCENTCO, Gerry Wiatrowski provides strategic direction for the company including product platform design, market strategy, and business opportunity development. Mr. Wiatrowski began developing the technology and business strategy for the INCENTCO platform in 2007, which has been highly acclaimed by the marketplace. Identifying a ‘void’ in the loyalty and rewards industry for turnkey incentive solutions that are consumer driven, Mr. Wiatrowski assembled an executive team that was able to ‘bring to market’ a program and platform that provides the ultimate in incentive solutions for both customers and employees of any industry or specific business.
Mr. Wiatrowski brings over 30 years of strategic marketing and management experience to the INCENTCO executive team. His career at the executive level in both private and public companies brings a diverse resume of marketing accomplishments. Most recently, Mr. Wiatrowski served as CEO of Cox Custom Media, a firm that developed custom marketing programs for multiple business sectors. Mr. Wiatrowski also served as Senior Vice President of Marketing for Equity Residential (NYSE: EQR), the largest owner of apartment communities in the US. Mr. Wiatrowski has been a small business owner, creating a marketing consulting firm specializing in brand development and tactical deployment strategies for B2B and B2C companies.