If it does, you may be in trouble! It is not uncommon for companies to spend most of their time and energy focusing their attention at the initial point of employee or customer acquisition.
This attention and engagement typically subsides as time goes on, and does not amplify until the end of a renewal period or tenure-hence the ‘smiley face’ curve. Unfortunately, waiting till the end of renewal cycle to save an employee from taking another position, or customer canceling a contract can be way too late. By then, minds are made up and other opportunities researched and embraced. The bottom of that ‘smiley face’ curve, or mid-term in any type of tenure is typically where adverse situations or experiences manifest themselves. If an individual has a bad experience, feels neglected, or lacks engagement with their program representative they can start to look elsewhere to satisfy their needs.
This is why it is critical to stay engaged with an employee or customer throughout their tenure. Doing so will ensure that if adverse issues arise, they can be identified and dealt with at the time of occurrence. The entire engagement process if handled correctly, requires some work and in many instances, rewards or incentives too but the payoff can be huge. The old saying ‘out of site out of mind’ still rings true.
INCENTCO technology provides an easy way to engage with program participants throughout their tenure in a number of ways. By creating engagement events and giving point-based incentives or recognition badges, participants get rewarded for their part in the engagement process and are much more likely to reach out to program managers if adverse issues arise. Platform features such as peer to peer, social recognition wall, the ability to submit spot surveys and more, provide an outlet for participants to communicate with program managers and peers. Program managers can visually see participant engagement and get a pulse on goings on in real-time to mitigate any potentially harmful occurrences or negative feelings.
Simply engaging with your employees or customers on a more frequent basis and not just at the beginning and end of tenure will result in positive performance outcomes, positive feedback, positive reviews and positive relationships.